Once upon a time, Jason and Cara were avid
Farm to Family-goers. Farm to Family was a one-night affair held on full moon weekends each month on Don
Applebaum’s land in Alachua County, Florida. In April 2008, Farm to Family hosted ToobStock,
a YouTube-fueled musical gathering that would mark the first two-night Farm To Family Full Moon Festival. With
extra people expected for extra days, more food service was needed in order to feed more people for more hours.
Don called Jason From Tim & Terry’s and proposed a new booth to cover late night and breakfast in order to
provide relief for Rainah’s Sundance Cafe. The YouToobers rolled in as Jason & Cara haphazarded
the yet-to-be-named Wagon in front of a pop-up camper. The booth was loosely billed as JC’s Snack
Hut that weekend, serving made to order vegetarian fare, homebaked treats, and dog bones for the pups.
We received many kind compliments that first weekend and worked
ourselves silly, unknowingly setting our “keep the party going” precedent, serving late into the night and struggling
to keep the coffee going in the AM hours. We soon added a selection of strings and musical accessories
to “keep the music going”. As the weather cooled into the Fall, CaraMade hats appeared, and
quickly expanded to an entire CaraMade side of the booth. Farm to Family continued to grow and as it outgrew
its original “home” location, the ‘Wagon rolled with it, becoming a fully licensed & insured mobile
food business in early 2009. We quietly assumed the name Grilled Cheese Wagon, and our one-of-a-kind CaraMade
banner rolled out in Summer 2009. By Fall 2009, Farm To Family had officially outgrown its homeplace, and
the ‘Wagon fell on hard but hopeful times as we too searched for new venues. As Farm to Family
tried and searched for new locales, Cara yarned her heart out and we took the CaraMade booth to four Farmers’ Markets
each week while applying to other music festivals, and supporting the ‘Wagon on a string of Christmas parades, Civic
Media Center concerts, Gainesville events, and even an underground rave or two. Lacking in events, we made
our own Monday Nights with the Wagon behind George’s Meet & Produce for a few weeks. We soon
found out that if people showed up, the noise was too much for a weekday night next to the fire station, but we gave it a
good shake anyway. Grilled Cheese Wagon proudly rang in New Year’s 2010 on the Square in downtown
Gainesville. After a lengthy winter of small town fairs and CaraMade hat sales, the Wagon began appearing
solo for afternoons at Gardner’s Edge in Gainesville. We launched into any music festival that
would let us in, and found great reception in Spring 2010 at Will McLean Music Festival, and Florida Folk Festival, the ‘Wagon’s
first “away from home” events. We blazed through the summer with Orange Blossom Jamboree,
Big & Hearty, and found our way to the great Spirit of the Suwannee Music Park for Gainesville in the Park, and Jambando.
By Fall 2010, we were invited to the Stephen Foster Quilt Show & Sale, and accepted to Riverhawk Music Festival,
and Bear Creek Music & Arts. Farm to Family secured a brand new location in Gilchrist
County, FL and returned stronger and better than ever, bringing the ‘Wagon back to our home festival once again.
We didn’t think November 2010 could pack anymore into it, and gratefully coasted through December with a few
more Gainesville events. Grilled Cheese Wagon kicked off 2011 with Aura Music & Arts, and Chris
Bell’s Antemasaris Rock & Roll People’s Party, and proudly added Suwannee Springfest, StringBreak, and Purple
Hatter’s Ball to our Spring Tour.
People
often ask how we got started, how in the world we got into something so fine as grilled cheese and music festivals.
It’s hard to say. In a way, it kind of just …happened. Our everlasting
thanks goes out to Don Applebaum and our Farm To Family customers, who became our friends –and then our family, and
without whom we would simply not exist. There’s also a lot of Tim & Terry’s somewhere in
there too, but that’s a whole other Ship of Fools. This seems an excellent place to also mention
the ungodly amounts of labor our workers have contributed, and the customers that keep this ‘Wagon rolling.
Thanks doesn’t really cover it, but, -Thanks.
And finally, for those wondering: Why Orange Cat? Orange Cat was a real cat, a
six pound, froggy voiced, creamsicle colored alley cat. She was fed and kept by a whole group of people
that centered around 1219 W. University Avenue, and was a fine friend to those that knew her. She eventually
moved to the country with Cara where she found carpet and never looked back. She’s gone now, but
lives on so much bigger than she ever was in real life. In her time, she was quirky and full of life, and
taught us that anything is possible – even a Grilled Cheese Wagon.